A hypothetical binge drinking awareness campaign, specifically targeted towards college students. Binge drinking remains prevalent in colleges and universities across the United States. Many college students binge drink every weekend night of their college experience. I wanted to bring light to this occurrence by showing blatantly how much the average binge drinker consumes at college. The poster displays 800 cans. While consuming this much alcohol is bad for one's health, it also costs a lot of money. I collected around 20 cans and took over 100 photos, manipulated each can to add variation and then used photoshop to copy and compile them. Website copy was taken from: https://www.addictioncenter.com/alcohol/binge-drinking/.
The goal of the awareness campaign was to present college students with a striking image but let them draw their own conclusions.